How Cycling became the New Golf: The Boardroom on Two Wheels

For decades, golf has been the go-to activity for networking, business deals, and building client relationships. But times are changing. In today’s world, cycling is quickly taking over as the new golf—a sport where executives, entrepreneurs, and innovators are trading in their clubs for carbon frames and lycra kits.

Why Cycling?

Cycling offers something golf can’t: a mix of physical challenge, shared suffering, and real-time camaraderie. Instead of spending hours in a golf cart, business leaders are bonding over long climbs, drafting in pelotons, and conquering roads together. That shared experience creates powerful trust and connection.

Health Meets Lifestyle

The modern executive doesn’t just want to network—they want to stay fit. Cycling delivers a low-impact, endurance-based workout that fits into the lifestyle of health-conscious professionals. Plus, cycling trips to Mallorca, Girona, or the Dolomites have become the new golf weekends in Pebble Beach or St. Andrews.

The New Social Currency

Strava has become LinkedIn on two wheels. KOMs (King of the Mountain titles), epic ride stats, and shared photos from group rides are replacing golf handicaps as the new professional bragging rights. Deals are now just as likely to be discussed on a café stop mid-ride as they are over the 18th hole.

A Sport of Inclusivity

Unlike golf, cycling can be more inclusive—open to all genders, ages, and backgrounds. With the rise of e-bikes and accessible cycling groups, the barriers to entry are lower than ever, making it a sport where anyone can join the conversation.

Whether it’s networking, wellness, or lifestyle, cycling is carving out its place as the ultimate connector. For professionals seeking both business opportunities and a healthier way of life, the future is clear: cycling is the new golf.