Our story

In conversation with...Parkour Athlete Glenn McMahon

In conversation with...Parkour Athlete Glenn McMahon

We are speaking to Glenn McMahon, Parkour Athlete from Dublin, about his sport. Glenn has been featured in our latest Campaign and we got to follow him around the city watching him interact with his surroundings in his very own adventurous way. 
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The Arctic. Built for extremes.

The Arctic. Built for extremes.

The Arctic is one of our most mechanically impressive watches. Engineered in Germany and accompanied by a slew of various waterproof straps, it is a serious deep-water diving watch. Let’s...
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Diving into the details

Diving into the details

We get many interesting questions from the fine people that make up the Rotate North community… So we thought we’d gather up some more information on the queries that come up...
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Partners made for adventure

Partners made for adventure

We’re proud (and just a little bit excited) to announce a global partnership with Huckberry.com When we started Rotate North, we imagined building a brand of essential accessories to inspire...
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The Art of Elevation

The Art of Elevation

I'm so glad that I know more than I knew then. Gonna keep on tryin'... till I reach my highest groundStevie Wonder, Higher GroundVenturing out on expeditions up and over...
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Keeping Good Company

Keeping Good Company

Kudos for The Atlantic... from a publication we love They say that all of the best things start with one small step… and this is something we truly believe at...
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Life is for living, whatever the weather

Life is for living, whatever the weather

— A love letter to adventure. Life moves pretty fast, if you don’t stop and look around every once in a while... you could miss it.  Ferris Bueller Adventure belongs...
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Get back to going forward

Get back to going forward

We live in an increasingly crazy world... sometimes scary, often confounding. Uncertainty and fear abound in a fog of misinformation. We run from here to there in a breathless merry-go-round,...
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Why start with a watch?

Why start with a watch?

When we first sat down together to talk about what became Rotate North, we wanted to make sure that our launch product would truly represent where we were coming from along with the values we hold...
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