Our story

In the pursuit of a sustainable future, the three Rs—reduce, reuse, and recycle—have become fundamental principles.

In watchmaking, there is a unique category that has gained substantial popularity in recent years—the tool watch.

The heart and soul of any timepiece lie within its movement, and when it comes to exceptional performance and reliability, the Seiko NH35A movement reigns supreme.

We are speaking to Glenn McMahon, Parkour Athlete from Dublin, about his sport. Glenn has been featured in our latest Campaign and we got to follow him around the city watching him interact with his surroundings in his very own adventurous way. 

The Arctic is one of our most mechanically impressive watches. Engineered in Germany and accompanied by a slew of various waterproof straps, it is a serious deep-water diving watch. Let’s...

We get many interesting questions from the fine people that make up the Rotate North community… So we thought we’d gather up some more information on the queries that come up...

We’re proud (and just a little bit excited) to announce a global partnership with Huckberry.com When we started Rotate North, we imagined building a brand of essential accessories to inspire...

I'm so glad that I know more than I knew then. Gonna keep on tryin'... till I reach my highest groundStevie Wonder, Higher GroundVenturing out on expeditions up and over...

Kudos for The Atlantic... from a publication we love They say that all of the best things start with one small step… and this is something we truly believe at...

— A love letter to adventure. Life moves pretty fast, if you don’t stop and look around every once in a while... you could miss it.  Ferris Bueller Adventure belongs...

We live in an increasingly crazy world... sometimes scary, often confounding. Uncertainty and fear abound in a fog of misinformation. We run from here to there in a breathless merry-go-round,...

When we first sat down together to talk about what became Rotate North, we wanted to make sure that our launch product would truly represent where we were coming from along with the values we hold...