We’re proud (and just a little bit excited) to announce a global partnership with Huckberry.com

When we started Rotate North, we imagined building a brand of essential accessories to inspire explorers and adventurers everywhere. Like many who have walked a similar path before us, we hoped that by building a purposeful business and product line that celebrates great design and a minimalist aesthetic, our ethos might inspire a community.

It’s been amazing to connect with customers across the UK, Ireland, Scandinavia, North America and Canada and as far away as Hong Kong, Singapore, South Africa and Australia. But we’re especially proud (and just a little bit excited) to announce our first global retail partnership with none other than San Francisco based online retailer, Huckberry. 

Sharing a mindset and ethos, Huckberry is perfectly aligned to what we stand for here at Rotate North. Established in 2010 when two friends set out to create a brand that was equal parts store and magazine, Huckberry was conceived to enable adventure-lovers to discover and shop the world’s coolest gear. 

Actively working with the best-emerging brands from around the world, Huckberry brings a curated and exclusive selection of the best men’s gear along with original story-telling to inspire our next great adventure. And now Rotate North has levelled up and joined the global Huckberry family.

“We like the way these guys view the watch game. Nothing about a Rotate North watch is pretentious or trendy, because in order to be permanent, you have to outlive the present and focus on the future.” — Huckberry.

Our love of the outdoors and adventure is what inspired us to create Rotate North. Influenced by the outdoor world, we design the highest quality utility products, imbued with minimal aesthetics and crafted from the most sustainable materials and processes possible. Connecting with a brand we’ve admired from afar is grist for the mill... fuel for the journey that lies ahead. 

As Jack wrote in ‘On the Road: ‘... There’s nowhere to go but everywhere.’

The Rotate North Altitude and Tempest are available to order today from Huckberry. To find out more, visit https://huckberry.com/store/rotate-north

October 22, 2020 — Sarah Pannasch