More than a watch company
We're a design-led performance watch brand dedicated to sustainability and being kind to our planet. We make all our products from high quality, sustainably sourced materials that are fully serviceable and made to last.
Get Back to Going Forward
We searched the earth for great performance products - beautifully designed and built to last - with exceptional environmental credentials.
With not a lot to show for our efforts, we made a commitment… to create a range of design-led essentials that we couldn’t find elsewhere.
Blog Posts
Why a Premium Quality Dive Watch Doesn’t Need to Cost the Earth
In the world of horology, the dive watch stands out as an icon—synonymous with adventure, precision, and reliability. While many might associate these marvels of engineering with steep price tags,...
The Atlantic: Where Versatility Meets Everyday Elegance
At Rotate North, we take pride in crafting timepieces that go beyond the ordinary, and our signature watch, the Atlantic, is no exception.
The Power of Reducing and Reusing: Our Commitment to Sustainability
In the pursuit of a sustainable future, the three Rs—reduce, reuse, and recycle—have become fundamental principles.